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Digital River Introduces The App Practice for Online Merchants

Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, introduced The App Practice suite of commerce solutions for monetizing and distributing digital and physical products and services across multiple operating systems on a global basis. The App Practice offers online merchants a flexible and seamless way to capitalize on the proliferation of devices, operating systems and commerce channels that buyers use for shopping and engaging with content.

The App Practice is part of Digital River’s flagship Global Commerce enterprise solution. The solutions that are part of the suite can be used together or in custom configurations to drive online revenue and increase buyer lifetime value. They include:

  • Cloud billing and subscriptions: a scheduled subscription billing engine with multiple pricing models, including trials, freemiums, volume-based and tiered-price list management;
  • White-labeled enterprise app stores: merchant-branded app stores that offer an integrated buyer experience with access to proprietary and third-party catalogs as well as multi-party payments;
  • In-app purchasing and marketplaces: in-app commerce technology that enables up-selling and cross-selling directly in application or service; and
  • App monetization and lifecycle optimization: services designed to optimize the user experience while ensuring the highest acquisition and renewal rates.

“We are excited to provide our clients with new tools, technology and expertise to grow their revenue across devices and operating systems,” said Joel Ronning, Digital River’s CEO. “The App Practice is designed for flexibility so that our solutions can scale with our clients’ growth. We intend to continue to expand The App Practice to meet online buyers’ increasing demands for anytime, anywhere, any way purchase options.”

The App Practice further enables online merchants to grow their revenue through alternative channels while maintaining direct relationships with their buyers,” said Mary Suddendorf, group vice president, product at Digital River. “As the retail landscape continues to consolidate and evolve, the direct-to-buyer relationship is more critical than ever before to building and growing a successful global online business.”

About Digital River, Inc.
Digital River, Inc., the revenue growth experts in global cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company’s comprehensive platform offers site development and hosting, order management, global payments, cloud-based billing, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Forward-Looking Statement
In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to support e-commerce operations and its App Practice; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.

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